書系介紹
此系列是台灣第一套針對不同學科領域需求所設計而成的全方位ESP(English For Specific Purposes專業英文)教材。由NCKU ESP Program團隊與書林編輯部及外籍專家合作研發。
This series recognizes the varied academic and professional English learning needs of college students as they prepare for different careers. By adopting the English for Specific Purposes (ESP) approach—one of the most effective EFL teaching methods used today—the series equips students with academic skills for English-speaking classrooms, while also providing relevant language training to ensure professional success.
本書特色
★ 本書探討供需法則、市場價格訂定、國際貿易、金融風暴的成因及其所帶來的影響。本書採用深入淺出的方式討論經濟和貿易等議題,並搭配生動活潑的插圖引導讀者暸解各章內容。
★ 本書最後一章特別收錄 2008年金融風暴的案例研究,適合想了解信貸、卡債以及雷曼兄弟如何影響生活的讀者們。
★ 本書各課均以「搭配詞」(collocation)為概念設計練習題,快速引導讀者掌握英語單字搭配的訣竅,不需要死背就能讓單字量倍增。
★ 書中各章配有課後測驗習題,可作為隨堂測驗或自我測驗。
Features include
★ Authentic reading materials, focusing on issues related to supply and demand, pricing, international trade, and financial crises.
★ Collocation-based activities
Classroom tested materials and activities
成功大學專業英文(ESP)團隊,由成功大學外文系鄒文莉教授與其他外文等系教授群協力主持,以提升大學生英文素質為目標,目前從事專業英文教學的實驗與創新,是國內第一個以專業英文(ESP)為核心的教育研發團隊。
Unit One: Supply & Demand Lesson 1: Supply and Demand Lesson 2: Coping with Today’s Demand Uncertainty Lesson 3: Manufacturing Planning Programs Lesson 4: Achieving Accurate Response
Unit Two: Prices Lesson 1: Pricing as a Product Strategy Lesson 2: Price Wars and Their Causes Lesson 3: Some Pricing Options Lesson 4: Quality Matters
Unit Three: International Trade Lesson 1: BOFT and the Overall Performance in 2007 Lesson 2: Taiwan’s Developments of Foreign Trade Lesson 3: Participating in WTO Lesson 4: Cross-Strait Interaction
Unit Four: The 2008 Financial Crisis Lesson 1: The Subprime Mortgage Crisis Lesson 2: The Fall of Lehman Brothers Lesson 3: US Auto Industry Bailout Lesson 4: How the Financial Crisis is Changing Us
Answer Key
BBC商用英文OK!(附一片CD)
書林書號:10008843
作者:BBC ACTIVE -David Evans
ISBN:9789574452804
會員價:153
BBC新聞英語2 商業與金融Business and Finance (附一片CD)
書林書號:10009307
作者:BBC Active
ISBN:9789574453009
會員價:221
Professional Path English: Careers
書林書號:10009512
作者:國立成功大學ESP專業英語團隊
ISBN:9789574453160
會員價:255
Professional Path English: Business Management
書林書號:10009758
作者:NCKU ESP Program
ISBN:9789574453177
ESP: English for General Science (基礎科學)
書林書號:10010594
ISBN:9789574453894
會員價:306
ESP: English for Information Technology (資訊科技英文)
書林書號:10010976
ISBN:9789574454075
ESP: English for Business Communication (商業溝通英文)
書林書號:10011362
ISBN:9789574454297
會員價:281
ESP: English for General Engineering (工程英文)
書林書號:10012154
ISBN:9789574453863
International Business Correspondence for All Occasions 國際商務書信及E-mail
書林書號:20033200
作者:Holt / Sampson
ISBN:9620332628
會員價:425
Double Dealing Student's Book: Pre-Intermediate Business English Course
書林書號:20061432
作者:Schofield, James/ Frendo, Evan
ISBN:190274151X
會員價:510