親愛的讀者，您好

您目前購物車有0 本

Shopping Cart0 books

首頁

書籍總覽

應用英語

應用英語

English for Public Relations: Course Book & 2 audio CDs

出版社： Garnet Education

書林書號：

20155391

作者：

Phillips, Terry(ED)

定價：

550

會員價：

$468

ISBN：

9781859645321

出版年份：

2011

裝訂：

平裝

總頁數：

136

本書介紹
目錄

公關英語

附有2片Audio CD，讓讀者搭配內容，有效學習。
全彩的插圖和照片，增加學習趣味。
模擬實際發生的狀況以及與時事連結的內文，讓讀者現學現用。
結合詞彙以及專業技能教學，提供讀者有效的學習方法。
附有教師手冊，教學更加得心應手。(請洽業務單位02-23687226)
利用一般讀者有信心的Reading & Listening能力，建立專業領域上的Writing & Speaking的技能。
English for Public Relations in Higher Education Studies The Garnet Education English for Specific Academic Purposes series won the Duke of Edinburgh English Speaking Union English Language Book Award in 2009. English for Public Relations is a skills-based course designed specifically for students of public relations who are about to enter English-medium tertiary level studies. It provides carefully graded practice and progressions in the key academic skills that all students need, such as listening to lectures and speaking in seminars.
It also equips students with the specialist language they need to participate successfully within a public relations department. Extensive listening exercises come from public relations lectures, and all reading texts are taken from the same field of study. There is also a focus throughout on the key public relations vocabulary that students will need.
Listening: how to understand and take effective notes on extended lectures, including how to follow the argument and identify the speaker's point of view.
Speaking: how to participate effectively in a variety of realistic situations, from seminars to presentations, including how to develop an argument and use stance markers.
Reading: how to understand a wide range of texts, from academic textbooks to Internet articles, including how to analyze complex sentences and identify such things as the writer's stance.
Writing: how to produce coherent and well-structured assignments, including such skills as paraphrasing and the use of the appropriate academic phrases.
Vocabulary: a wide range of activities to develop students' knowledge and use of key vocabulary, both in the field of public relations and of academic study in general.
Vocabulary and Skills banks: a reference source to provide students with revision of the key words and phrases and skills presented in each unit. Full transcripts of all listening exercises.
The Garnet English for Specific Academic Purposes series covers a range of academic subjects. All titles present the same skills and vocabulary points. Teachers can therefore deal with a range of ESAP courses at the same time, knowing that each subject title will focus on the same key skills and follow the same structure.
Key Features
Systematic approach to developing academic skills through relevant content. Focus on receptive skills (reading and listening) to activate productive skills (writing and speaking) in subject area.
Eight-page units combine language and academic skills teaching.
Vocabulary and academic skills bank in each unit for reference and revision.
Audio CDs for further self-study or homework. Ideal coursework for EAP teachers.

Contents
Unit 1: What is public relations?
Unit 2: Public relations activities
Unit 3: Public relations research
Unit 4: Careers in public relations
Unit 5: PR for non-profit organizations
Unit 6: Crisis communication
Unit 7: Public relations regulation
Unit 8: Public relations and marketing
Unit 9: Public relations for corporate responsibility
Unit 10: Financial public relations
Unit 11: Current issues in public relations
Unit 12: Strategy and change