蘇老師專欄

[ 2019-07-16 ]

<談文論譯>A PASSING OF THE TORCH 薪火相傳   蘇正隆

美國加州名醫暨英文花體字書法家 Dr. Helen Chang 幾周前在臉書上 po 了她家附近一家 Bistro 老店 I GATTI 歇業的英文告示如下:

A FOND GOODBYE FROM I GATTI & A WARM “HELLO!’ TO SIDECAR

After 25 years of operating our treasured restaurant, we are finally embarking on our much-needed retirement. We want to thank our dear customers, our wonderful staff & the Town of Los Gatos for supporting us all these years and lifting us to greater heights than we ever imagined. We are now thrilled to introduce the next generation of hardworking & passionate operators. Sidecar Modern Tavern will welcome you in the Fall with craft cocktails, bites, and time with friends in a relaxing environment. For more information, please visit www.sidecar7.com.

A million thanks for all the memories. We will hold you in our hearts forever. AI & Mary Mansoorian.

這篇英文告示告訴顧客:we are finally embarking on our much-needed retirement,可以想像大概是經營 Bistro (小餐館) 的一對老夫妻準備退休歇業,感謝顧客,誇讚員工,口吻親切,用字簡潔,又不忘幫頂下他們店面的 Tavern (酒館) 宣傳,說接棒者會傳承薪火 (a passing of the torch) ,新酒館有原料都是精心手工調製的 craft cocktails 及 bites (小點心)。“Craft cocktails” are cocktails where every element is handmade or tailored specifically to the drink.

國外的廣告英文及告示英文常有文字高手的傑作,值得我們學習參考及作為教材。 (Jerome Su, July 1, 2019)

圖 Dr. Helen Chang 攝