其他

Twitterville: How Businesses Can Thrive in the New Global Neighborhoods
出版社： Penguin Putnam Inc.
書林書號：
20113216
作者：
Israel, Shel
定價：
840
會員價：
$714
ISBN：
9781591842798
出版年份：
2009
裝訂：
精裝
總頁數：
306
  • 本書介紹
搶先得知國際領導趨勢，瘋狂追逐全球辛辣八卦；唯有史上最強微網誌「推特」！
美國亞馬遜網路書店商業書籍No. 1

　　連經營大師傑克．威爾許都瘋狂的推特（Twitter），你知道是什麼嗎？
　　加入推特，這些訊息保證讓你比世界上最快速的媒體更早得知！

　　．為何片商要卡麥蓉．狄亞茲在推特上封口？twitter.com/CameronDiaz
　　．大鯊魚俠客歐尼爾又對NBA開了什麼炮？twitter.com/The_Real_Shaq
　　．村上春樹寫完1Q84後的下一步？twitter.com/Murakami_Haruki
　　．嘻哈天王「五角」暢談他的新書？twitter.com/50CENT
　　．美國前副總統高爾對地球環保的新想法twitter.com/AlGore

本書除了要帶你學會使用推特之外，更要告訴你如何善用推特的力量，加入世界一流企業使用這個高科技、低成本、超便利的網路工具之行列：
　　．將推特融入行銷策略，在推特吸引顧客
　　．推特帳號變成公司在網路上的微型服務台
　　．在推特上提升品牌形象，以及用推特創造直接收益
　　．建立忠實的跟隨者，用推特來推廣你的品牌

馬上就註冊一個推特帳號吧！

Twitter is the most rapidly adopted communication tool in history, going from zero to ten million users in just over two years. On Twitter, word can spread faster than wildfire. Companies no longer have the option of ignoring the conversation.

Unlike other hot social media spaces, Twitterville is dominated by professionals, not students. And despite its size, it still feels like a small town. Twitter allows people to interact much the way they do face-to-face, honestly and authentically. One minute, you’re com- plaining about the weather with local friends, the next, you’re talking shop with a colleague based halfway across the globe.

No matter where you’re from or what you do for a living, you will find conversations on Twitter that are valuable. Despite the millions of people joining the site, you’ll quickly find the ones who can make a difference to you.

Social media writer Shel Israel shares revealing stories of Twitterville residents, from CEOs to the student who became the first to report the devastation of the Szechuan earthquake; from visionaries trying to raise money for a cause to citizen journalists who outshine traditional media companies.

Israel introduces you to trailblazers such as:

· Frank Eliason, who used Twitter to reverse Comcast’s blemished customer service reputation
· Bill Fergus, who was on the team at Henry Ford Medical Center during the first “live tweeted” surgery
· Scott Monty, social media officer for Ford, who held off a mob of misinformed Ranger fans and averted a PR crisis
· Connie Reece, who used Twitter to raise tens of thousands of dollars for cancer patients in need
· The Coffee Groundz, a Houston-area coffee shop that uses Twitter to pack the tables (and fight off Starbucks)

Twitterville features many true stories as dramatic as these. But it also recounts those of ordinary businesspeople who use Twitter to get closer to their customers. And it explains how global neighborhoods will make geography increasingly irrelevant.
It even explains why people sometimes really do care what you had for lunch.

繁體中文版：《140字 推爆全世界：今天一定要學會的推特力》(三采文化)

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